S e e D i f f e r e n t .
Learner, maker, systems thinker, innovator and tech evangelist, Luciana (Lu)’s mission is to grow an inclusive, transformative VR, AR & MR industry.
An advocate of responsible tech, purpose-driven innovation & ‘digital ethics’, Luciana leads New Business at award-winning creative agency & immersive studio REWIND. She is co-founder of Unfold UK, supporting diversity and inclusion in ‘XR’, and a SheWorx London & CodeFirst: Girls mentor, committed to supporting female role & real models. Passionate about the transformative power of tech ‘for good’, she carries ongoing research on the possibilities and challenges immersive tech presents for neuroscience, unconscious bias and cognitive behavioural change. She is also on the founding team & an ambassador for Realities Centre London — a new innovation space, incubator and academy for B2B/enterprise VR, AR, MR and AI.